When it comes to retail interior design, the devil is in the details. There is a big psychological aspect when it comes to creating a converting in-store experience, and many brands have tried and tested all of them. From playing music to alluring people with scents, the list is endless. But it all starts with retail store design, and with years of industry experience behind us, we’re masters of this at Commercial Solutions. So here are some retail interior design ideas that will convert.
Slow down the customer journey in-store
A customer’s experience will be driven by the factors of time, brand, and ease. In today’s world, consumers are short on time and want things fast. Brands have the challenge of standing out in the sea of competitors, which is often done by making it easier for customers to shop. This means making sure everything is conveniently organized and displayed in a way that makes shopping seamless. But all while doing that, you also want to slow down your customer in store and maximise the space you have. A great way to do that is why a loop layout.
Position your POS wisely
The checkout area is more than just a place to put a cashier. Quite a lot of thought should be put into where it is located and what is around it. Studies have shown that approximately 90% of shoppers turn right, loop around in a counter-clockwise path, and leave on the left side. That means the best place to put your checkout is at the end of that journey on the left side of the entrance since it is part of their natural exit path.
But your checkout area should be more than just a place to put your POS system – quite a lot of thought should go into what’s around it. Use it as a place to upsell consumers, and a great way to do that is by putting easy-to-reach shelves around it.
Be creative with store design
With more people shopping online, it’s important to offer something different in-store. Retail is still one of the few places where people can have a human interaction with their brands. So it’s important that you find a way to showcase your brand entrance and make it feel like they are walking into a special place.
To start, think about what you want to tell your customers. Maybe you want to show off something unique, or maybe you want to show off how much care and attention you put into creating your product or service. Through clever colour choices, bold signage, and innovative designs, stores have the potential to create an immersive environment that reinforces brand advocacy and keeps customers coming back to the store.
Retail interior design is every bit as important as the customer experience and the store itself. The biggest challenge for retailers is to create an environment people can feel at ease in. It’s not enough to just have clean and organized stores anymore, it’s about creating a space that feels inviting and creative. At Commercial Solutions, we will work with you to ensure that not only your shop front but your entire retail space design requirements are met and that your final design and completed shop front help you to display and promote your business effectively.